Responsive design won’t fix your content problem

Even companies that want to take a “mobile first” approach can’t just throw off the shackles of their desktop content. For some, suggesting the organization “start fresh” with new content would be organizational suicide, touching the political third rail of stakeholders and competing interests. Others acknowledge it’s time for a new approach, but need processes that will enable them to clean up and restructure existing content to make it appropriate for a responsive design. Responsive design won’t fix their content problem—but content strategy will.

Karen McGrane,

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